All The Tools, Systems & Processes You Need To Start And Scale To $10k A Month By Starting With A Service!

Even if you have ZERO experience, work a 9-5 and don't have any skills...


Price: $1,497 $697


Active Members


Student Results


6-Figure Business Owners

What Is Agency Transmutation?

Agency Transmutation is an expertly crafted, 5-week long program that includes everything you could ever need in order to successfully scale your very own social media marketing agency even if you are a complete beginner and have zero past experience or sales abilities.

The program comes with 37+ hours worth of expert training, an exclusive, members-only community full of winners, and all the scripts, templates, contracts, agreements, resources and plug-and-play sheets you'll ever need.

This deadly combination of training, community and resources means you'll be on the fast track to successfully scaling your agency using the 'Hybrid System'.

In simple terms... Agency Transmutation 2.0 is Montell Gordon's brand-new, cutting-edge 5-week online program that teaches agency owners to start and scale their very own marketing agency with a heavy emphasis on teaching lead sourcing and establishing consistent outreach systems.

Something that is notoriously skipped over by most, teaching in the SMMA space!

Don't Take It From US...

Here's what others have done with Agency Transmutation

The Modules:

Week 1: Foundations & Principles

  • The Foundations (27:46 Mins)
  • Understanding The Business Module (64:19 Mins)
  • Picking Your Niche (65:06 Mins)
  • Picking Your Service (44:21 Mins)
  • Pricing Your Services (29:01 Mins)
  • The Path To 6-Figures (31:51 Mins)

Week 2: Systems, Tools & Processes

  • Our Tools & Systems (65:15 Mins)
  • Birthing Your Agency (47:35 Mins)
  • Accepting Payments & Getting Paid (50:18 Mins)
  • Crafting Your Meeting-Setting System (64:47 Mins)
  • Setting Up Your Facebook Assets (44:41 Mins)
  • Crafting Our Agency Funnel (65:22 Mins)
  • Crafting Our Automated Onboarding Process (68:31 Mins)
  • Building Your Team (79:12 Mins)

Week 3: Upwork Mastery

  • Understanding Upwork (39:32 Mins)
  • Creating your Upwork Profile (46:29 Mins)
  • Creating your Upwork Portfolio (40:02 Mins)
  • Creating Your Automated Meeting System (59:11 Mins)
  • ​Crafting Your Application Assets (32:40 Mins)
  • Crafting Your Upwork Cover Letter & Answers (42:39 Mins)
  • Upwork Outreach Mastery (86:51 Mins)
  • Setting Up The Discovery Call & How To Follow Up (23:14 Mins)
  • The Ultimate Sales Call Strategy: The Bridge Method (59:29 Mins)

Week 4: Cold Email Alchemy

  • Cold Email Alchemy: System Introduction (52:07 Mins)
  • Loading Our Cold Email Cannon (55:38 Mins)
  • Warming The Cold Email Cannon (47:47 Mins)
  • Lead Sourcing Alchemy Pt 1. (71:13 Mins)
  • Lead Sourcing Alchemy Pt 2: Ecom Leads (107:24 Mins)
  • Lead Sourcing Alchemy Pt 3: Local Business Leads (60:27 Mins)
  • Cold Email Anatomy (108:00 Mins)
  • ​Personalised First Lines & Automating Them (90:50 Mins)
  • Setting Up The Call (71:40 Mins)

Week 5: Becoming A Sales Rainmaker

  • Your Sales Foundations (66:02 Mins)
  • Do's and Don't Of Sales (61:45 Mins)
  • The UpWork Sales System (73:07 Mins)
  • The Ultimate Sales Script: The Bridge Method (55:39)

Bonus Section

  • Scraping & Lead Sourcing (168:08 Mins)
  • Additional Cold Email Training (169:36 Mins)

The Curriculum Explained:

Week 1: Foundations & Principals

Kicking Agency Transmutation off strong with Week 1, which is your Foundations and Principals.

During this week, you'll learn how to first of all leverage Agency Transmutation to the fullest, to ensure that this is one of, if not, the greatest business investments you could ever possibly make for your agency!

This week shows you how to gain access to the winning community so you can surround yourself with a circle of winners that are on the exact same mission as you!

During week one, Montell goes into intense detail on the innings of running a 6 figure marketing agency. So even if you don't know what the acronym 'SMMA' actually stands for, you'll understand everything you need to know about the business model from A-Z. 

Such as: how it fits together, how everything works and more importantly, you'll gain clarity on why SMMA works, providing you incredible insight as to how much value you truly hold as an agency owner.

Week one also covers how to pick the ideal niche for your agency, what service to offer, as well as how to price your services so that you are pricing what you are worth too!

In week one, Montell also give you the exact same methodology and outreach tracking sheet that allowed him to scale his agency from £3.1k/pm to just under $12k/pm in only 24 days (out of a 90-day challenge) so you can reproduce his exact steps.
Week 2 covers all the tools, software, systems & processes you need to truly build an automated agency from the ground up so that you aren't doing all the work yourself. 

Montell has a motto and that is to ensure you are NOT the "head chef" in your own restaurant.

What he means by this is: There's no point in building an agency just to create yourself another 9-5 job that's disguised as a business because if you're doing all the work yourself, that's not a business... it's a 9-5!

The litmus test for a business is if you can completely step away from your agency for 2-4 weeks without it all crumbling down without your input, then you truly have a business that can provide you with time freedom, location freedom and financial freedom.

And that's what week 2 is all about! - It focuses on building out all your automated systems using software and processes with a combination of building out your A-team in order to create a fully automated agency and a real business!

Before we even do a single piece of outreach, the program instructs you on how to go about finding reliable, affordable and expert talent for your agency so that you already have kick-ass case studies you can use to attract your first clients. Bypassing the need for you to be the sole expert in your service. 

Hiring your A-team before starting is one of the best hacks in the agency game because it allows you to get quality clients much more easily.

So no matter what service you are planning on offering, the program helps you find experts in that particular field to do the work for you on behalf of your agency, allowing you to focus more of your energy on working ON your agency and not working IN your agency.

Doing so also eliminates any 'imposter syndrome' which is that icky feeling you get when trying to close clients but in the back of your mind you're not even 100% certain you can genuinely deliver results for them. 

Week 2 eradicates this forever.

Week 2: Systems, Tools & Processes

Week 3: Upwork Mastery

Week 3 dives right into using the first half of the 'Hybrid System' which is using Upwork to land smaller ticket clients extremely quickly in order to build up cash flow 

This cash flow can then be leveraged that to hire Virtual Assistances that conduct outreach for you to higher ticket clients outside of Upwork. 

This is the 'Hybrid System' and it is the quickest, simplest, least time-consuming way we have ever found to go from $0 to $2,000/pm and then from $2,000/pm to $10,000/pm with an agency!

The reason for this is because whilst everyone else is struggling by themselves to; 1. Find leads, 2. Qualify those leads and then 3. personalise their outreach to those leads...

A.T teaches you how to leverage an outreach team of 2-5 VA's from the very get-go so that you can crank out 5x-10x more outreach than everyone else in 1/5th of the time.

Let's face it, the irrefutable key to scaling any form of agency is: The more quality outreach you can do at scale, the more clients you are going to get. You simply cannot argue with this.

And the best part about all of this is that when you use the Hybrid System in the program, your outreach team of VA's is directly funded & paid for by your smaller-ticket clients that you get from Upwork.

Making this a self-financing, snowballing system that you won't find anywhere else because Montell literally created it.

Think about it, who do you reckon would win in a race from going from $0-$10k/pm Bob or Mike? 

Let's say Bob and Mike have the same niche, the same service at the same price point, the same level of personalisation in their cold emails, with the same script and the exact same experience levels in all areas, including sales...

The only difference is Bob's cranking out 25 emails a day because he's not following the Hybrid System and Mike, on the other hand, is cranking out 250 emails a day?

The obvious answer is Mike assuming everything is the exact same in all areas. 

The only problem is, most people don't know how to scale their agency to a point where they are able to crank out 250 pieces of outreach per day but this ladies & gentlemen is where the Hybrid System kicks in and shows you exactly how to do this with Upwork and then through cold outreach afterwards.

In week 3 you'll learn everything you need to know about starting Upwork from complete beginner status and if you aren't able to use Upwork for any reason whatsoever such as you aren't 18 yet or you live in a country where it's not available, don't worry because Week 4 teaches you how to leverage cold outreach, A.T has you covered.
Week 4 then tackles the second half of the Hybrid System which is how to conduct cold outreach away from the Upwork platform.

so even if you are not 18, or you do not want to use Upwork to bag smaller ticket clients, then you can skip right on over to week 4 where you will be taught in extreme detail: How to source leads remarkably quickly, how to then qualify those leads using the 'Reverse Prospecting' method (another method you will not find anywhere else, that took Montell 4 years to develop and perfect) and how to personalise all your outreach.

Week 4 also teaches you how to then find, hire, vet and then train your VA's so that they are able to conduct enormous amounts of outreach for you daily, without you needing to lift a finger.

This allows you to set meetings on your calendar every single day without having to spend ridiculous amounts of time; finding leads, qualifying them and then personalising your messages.

This right here is something notoriously skipped over by 99% of the big names in the industry as most people are still using the ancient obsolete ways of finding leads such as D7 lead finder, Lead carrot, or worst of all that excessively slow method called the "Instagram algorithm hop" method where you take an Instagram brand that's a 10/10 fit for your agency and then find them on Instagram so that Instagram can suggest similar pages to that brand.

It's a good method, but if our Grandma's knew how to build an agency, that's probably the sluggish method they would use. Seriously, it even used to take Montell 3-5 hours a day just trying to find leads this way.

We've heard plenty of horror stories about people conducting just 15 pieces of outreach per day and it taking 10 hours of their time! (Nope that's not a typo!)

This is where the 'Reverse Prospecting system' comes into play.

This system has been carefully crafted by Montell, himself, through 4 long years of trial and error and it results in you being able to pump out thousands of qualified leads within mere minutes!

Allowing you and/or your outreach team to focus 100% of your energy on the most important thing when building an agency: SALES!

Week 4: Cold Email Alchemy

Week 5: Becoming A Sales Rainmaker

Week 5 covers everything you need to know about taking sales calls, handling objections, closing deals and becoming an overall sales rainmaker.

Whilst most of the big names in the industry aren't even taking their own sales calls anymore because they've outsourced them and are thus starting to get rusty, Montell refuses to outsource his sales calls because he knows it's the number 1 skill to have. Not just as an agency owner but as an entrepreneur.

Montell now has conducted, by himself, over 1,300+ sales calls between his businesses, in which every single one of them sells some sort of service just as an agency does, meaning all the sales experience Montell has will be directly transferable to you and instantly downloaded into your brain just by watching week 5 and following the actions steps...

All without having to spend 1,000's of hours of your time on painstakingly difficult sales calls, getting rejected over and over again due to obvious rookie mistakes.

In week 5 you will learn how to become a master of sales even if you've never sold anything before in your life. You will learn how to handle any objection thrown at you so you know exactly how to deal with any objection before they even arise. 

You'll also learn NLP which stands for Neurolinguistic programming which is a subtle psychological approach to sales that involves implementing top-of-the-line sales strategies that allow you to change someone's thoughts & behaviours to help you achieve the desired outcome from them in a non 'salesy', cheesy or manipulative way. 

The funny thing is this works even if you are young, don't have the most fluent English and even if you have zero sales experience.

Because believe it or not, it's not 'you' or your 'service' that matters, it's about what the other person wants & desires and if you can grasp what other people truly want at their core and you can give it to them, you will never go hungry ever again.

Montell can vouch heavily for this because even to this day, he's never worked a single day in his life at any sort of day job, ever... Not even a single second and that's due to his ability to sell things people want.

It wasn't always like this though, Montell's number one weakness, at one point was sales funnily enough.

So Montell dedicated his life to learning sales and has since spent thousands of his own money and thousands of hours of his time learning the skill so you don't have to.
Coming in June 2024:


When You Join A.T,
You Get Instant & Full Lifetime Access To:

1. Instant Access To 35+ Hours Of Cutting-Edge Agency Training ($4,997)

Once you enrol you gain access to all the completed modules instantly, there's no waiting around for content to be unlocked on a weekly basis, so if you want to join and skip straight to the juicy bit such as in week 4 of the program you can do so. You also get access to the program for life so you can watch the program at any time you want, wherever you want on any device that is connected to the internet. To top it all off to, you will gain access to all the up-and-coming at no additional cost if you enrol today, saving you $500 when weeks 5 & 6 are released.

2. Winning Community ($1,997)

You gain instant, lifetime access to the A.T family via the official Agency Transmutation Facebook group which is exclusive to only the members of the program. This is the best way to surround yourself with winners and those that are on the same wavelength and life path as you. The best thing about the program is the community because this is where you'll be posting your wins and getting feedback on your growth, leading to real friendships being built with real people who are just as hungry as you to win! 

Entrepreneurship can be a very lonely place sometimes, hence why this community has been built.

3. Monthly Live Q&A Calls ($2,997)

Agency Transmutation comes with live Q&A sessions as a group that you can join via Zoom. Whenever you have a question or you need help with something Montell, himself hosts monthly Q&A sessions so you can jump on zoom, have your mic unmuted by him and speak directly with him to get any and all of your burning questions answered in real-time, live on the call.

Don't worry if you can't make the calls either, because chances are, if you have a specific question, someone else does too and Montell always records the sessions and then uploads them to the program's curriculum on Teachable so that you can watch them back whenever you need to. - So you won't miss a thing!

4. Contracts, Templates, Sales Scripts, Outreach Scripts, Agreements, 1-Click Funnel Templates & Many More Plug & Play Sheets ($1,997)

You gain instant and lifetime access to all the best of the best & updated scripts, outreach templates, contracts, resources, agreements and even 1-click integrated website templates for your agency funnel! Not to mention all of the plug & play sheets and sales scripts too.

5. 15+ Hours Of Bonus Content ($2,997)

To top off all of the insane value inside of A.T and because weeks 5 & 6 are not yet released and will be released to you at no additional cost in August and September respectively. Montell has decided to go above and beyond by adding a bonus section to fill in any gaps!

Listen to this because this is very special: Montell has taken the very best of his 1-1 program students, those that got the best results, those who have already scaled their agencies successfully via his direct 1-1 mentorship program and he has recorded the exact coaching calls they have had with him on zoom.

Montell has then placed these in the bonus section of A.T so you can sit and watch Montell coaching real students live and then steal the exact methods, processes and systems that helped them succeed with their agencies.

It doesn't get any more transparent than that! Those are literally recorded calls on camera and you can watch them as if you were in the room as the coaching sessions were taking place.

Frequently Asked Question?

Will this work in my country?
Yes. Building A SMMA can be done from anywhere on the globe. We have exceptional students all around the world. These students can be found in the United Kingdom, Colombia, Australia, Russia, Italy, China, India, the US and more than 18 other countries!
I have been in many programs before that never worked, how's this different?
Don't be concerned! You're not the only one who feels this way. Almost every student in the programme has been burnt by previous 'courses' in the past and expressed the same thing before enrolling. With A.T you can always message me, 24 hours a day, 7 days a week, and I'll personally assist you, so there's no possible way you won't succeed.
How much time do I need to spend in order to have a successful agency?
The program begins right now and will never stop! It's a totally self-paced online learning platform, so you can start and stop whenever you choose. Not only that but because you will be leveraging the Hybrid System, hiring out your outreach and automating pretty much every area of your agency, you really only need to spend around 1-2 hours a day on outreach and then maybe about 30-60 mins on calls if you have any for that day. - If you have 1-2 hours a day, this will work.
Do you have a money back guarantee?
Yes. Refunds are only provided when a student has purchased the course less than 7 days ago and has watched less than 20% of it. It makes no difference whether you click the COMPLETE & CONTINUE button or not. Whether or not you watch the videos, the rule applies once you have accessed 20% of the modules in the course. There are no exceptions!

Here is the link to our full refund policy:
What is the Hybrid System?
The Hybrid System is the quickest, simplest and least time-consuming method Montell has found to scale an agency from $0-$10k/pm. It's literally THEE hack! 

In simple terms, you use a warmer traffic source to find lower ticket clients (such as Upwork) and use that platform to close 4/5 smaller clients quickly because they are easier.

You then take the net profit from those smaller-ticket clients to reinvest back into your agency to hire VA's that then conduct 25-50 outreach a day for you each, away from the Upwork platform so you can land high-ticket clients in any niche for any service.

It literally doesn't matter how unique your business is. if you need to set calls/meetings to land clients then this method works for you.

Who will win, he who's doing 25 quality pieces of outreach a day or he who's doing 250 outreach per day with the exact same quality?
Are there any payment plans?
Yes, there are two different payment plans to choose from, you can either pay for the program with a one-time payment of the entire price of the program upfront which is $997.

OR you can split the payment over 30 days by putting down $550 today, which will still get you instant and lifetime access to the full program and then the second and remaining half of the payment ($550) will be automatically deducted from the same account 30 days later, making it even easier to get started with Agency Transmutation.

Please note: We do not have any other payment plans such as allowing you to join for free and then once you get a client you pay/give us a percentage etc. - The above are the only two payment options but if you'd wish to pay via Paypal please email Montell directly HERE

If you need to, you can also leverage Paypal credit to help you with paying for the program here
What other costs are involved after enrolling?
There aren't many costs involved in running your agency. In the program, you are shown ways where you can literally start your agency with as little as $27 per month! If you'd like to use Upwork then we recommend having a budget of $180 USD a month. 

Technically, we also show you how to start with $12/pm if you really are on a tight shoestring budget.

Still Got More Questions?

We're glad you are doing your research because, unfortunately, there are a lot of false promises out there in this industry! And thus we aim to be so far above the rest that we aren't even in the same realm as them.

So if you have any more questions please feel free to reach out to Montell directly via email: [email protected] or DM him on Instagram here: he'll be more than happy to help you out.

Prefer To Speak With Montell?


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Disclaimer: Starting and running an agency is NOT a get-rich-quick scheme, it requires a lot of hard work and dedication to see results/success and success is not guaranteed as there are many factors at play. Agency Transmutation is not a "get-rich-quick" scheme. Please see our Earnings Disclaimer for more information.
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